![]() ![]() They’ve also confirmed the deadline for the “switch off” of Universal Analytics (v3). īackground: Google released a newer version (v4) of Analytics in 2019. Here’s a reminder of the background, some thoughts on what you should be doing and some links to useful resources. It therefore seems like a great time to remind anyone who hasn’t acted on this yet, don’t panic, but YOU REALLY SHOULD BE SETTING UP GA4 NOW! ![]() While this feature can be utilized in both the Google Ad's Editor and online interface, we recommend using the interface so that you can see a preview in real-time.It's the 1st July, which means it’s exactly 12 months until Google “Universal” Analytics will stop processing new hits. Ready to put these ads to the test? Another added benefit of the countdown ad feature is that they are quick and easy to set up. 210), a clear indicator that users were influenced by the dynamic countdown ads and the ever-reliable "FOMO factor" the ads created. The most compelling result of our dynamic countdown testing was seeing a ROAS (return on ad spend) more than double that of the static variant ROAS (422 vs. When testing with a Professional Hair Care client in 2020, we saw a nearly 4 percent lift in click-through rate relative to standard search ad formats for branded search alone. The ads proved their ability to improve both click-through rate and conversion value/revenue when compared to traditional, static variants. We put the dynamic countdown ads to the test and were pleased with the results we saw. Instead of a static search ad that just announces the discount of the sale or tells consumers to "Shop Now!" or "Buy Online Today!," the dynamic countdown search ad creates a "FOMO factor" (fear of missing out) that motivates a consumer to act with a sense of urgency before the promotion is no longer available. In the dynamic ad, we have the same emphasis on the 25% off promotion combined with a dynamically served end time for when the promotion is over. The ad on the right is an example of a dynamic countdown search ad. ![]() It does a decent job of addressing the 25% off promotion. The search ad on the left is your traditional static search ad. Let's take a look at two search ad examples below. The countdown can be placed in either the headline or description line fields, though the headline is typically much more prominent. The Google Ads countdown feature grants advertisers the ability to insert a dynamic countdown where ads will automatically tick down the days/hours/seconds until the offer is no longer available to consumers. A Look at the Google Ads Countdown Feature In response, advertisers should look to spice up their ad copy and trickle in a little extra flair that can go a long way in standing out. However, today's search engine results have become crowded with competitor ad copy and promotions can easily get lost in the shuffle. Inversely, what consumer wouldn't want to save big on their favorite products when they're ready to make a purchase? From a business perspective, there's no better way to promote a discount than to show it to your consumers as they're searching for you (or any relevant search terms you're buying). Traditional discount and sales-specific ad copy have been a staple of many paid search campaigns since the dawn of search engines.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |